Margaret McCartney: Swapping systematic reviews for celebrity endorsements
نویسندگان
چکیده
منابع مشابه
Margaret McCartney: Bad language.
Whether it’s related to remnants of paternalism or to the universal rise of the public relations industry, healthcare is littered with terminology that inadvertently or otherwise misleads, by concealing or distorting crucial information. From lazy language to deliberate doublespeak, some of my most loathed examples are below. Don’t we need a clear-out of this bad language? Words that mask auste...
متن کاملMargaret McCartney: Perfect people.
“I’ve literally moulded myself into Ivan’s fantasy woman,” writes Victoria, partner to the author of the Convince Her to Get Bigger Breasts manual. “I think it’s wrong for women not to pander to their men. If they feel like their husbands prefer blondes, I think you should be blonde. If you like bigger breasts, why not?” Victoria had surgery to increase her breasts from size 26D to 26K. Who are...
متن کاملMargaret McCartney: Christmas presents.
With Christmas come the presents, but since graduation they’ve caused me disquiet. They arrived, carefully and thoughtfully wrapped, some with notes and cards, some with just my name. In accepting gifts from patients, I was disturbed. I thought, firstly, that they were being given under false pretences. I wasn’t doing any more than the average doctor, maybe less: I’d made mistakes; had missed t...
متن کاملMargaret McCartney: Troubling leadership.
Keith McNeil resigned as chief executive of Addenbrooke’s Hospital in 2015 shortly before the Care Quality Commission rated it inadequate. He was popular and highly regarded. But, like many other chief executives before him, he resigned after a short tenure, having found nurse recruitment expensive and difficult and in “challenging” financial circumstances. 3 His colleagues wanted him to stay. ...
متن کاملThe Conditioning Effect on Celebrity Multiple Endorsements
This research adapts experimental design to investigate the effect of conditioning or not and pre-exposure or not on brand attitude, so it is a 2×2 4 factorial design. The results show that the brand attitude of conditioning group is significantly higher than that of unconditioning group. The brand attitude with pre-exposure is significantly higher than that without pre-exposure. Conditioning o...
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ژورنال
عنوان ژورنال: BMJ
سال: 2017
ISSN: 0959-8138,1756-1833
DOI: 10.1136/bmj.j228